Theatre Ticketing Software That Will Help Your Business Grow

The use of ticketing and assigning seats was first implemented in the early Roman amphitheatres.

As the empire grew, and thousands of people started coming in to experience the Roman Colosseum in approximately 80 A.D., it became imperative for the then organisers to use a system to manage large crowds. 

Fast forward to the early 2000s, the internet took over the ticketing industry and introduced an all-new system of managing tickets using online theatre ticketing software over solely a box office ticketing solution.

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The biggest problem with box office ticketing systems was that one had to personally go to the box office/theatre office to buy a ticket.

With an online ticketing solution, you can buy a ticket online from anywhere, anytime and even choose your prefered seat!

The Ticketing Industry

Ticketing contributes 46% of the events industry’s total revenue.

The onset of COVID-19 brought challenges and opportunities along for the event ticketing industry.

Movies and theatres are massive content generators but the pandemic put hard brakes on the content pipeline.

As a result, the industry witnessed a drastic shift in ticketing distribution, attendee check-in experience and the use of augmented reality. 

In this article, we will highlight some of the standout features that you can get in a custom developed theatre ticketing solution and other event planning and management software package that will help your business grow.

About Seatlab

Seatlab is the UK’s leading ticketing platform, offering a complete event management and ticketing software package.

Being customer-centric, this customised ticketing platform offers a wide array of features to help your attendees book tickets at their convenience.

Seatlab’s product roadmap is focused on offering best-in-class features to keep innovating the space and to capture a bigger market share. 

These features are designed to enhance user experience at the end-user level and also at the administrator level, creating a win-win for all stakeholders.

Our cloud-based software offers fully managed support and services to our clients so that they can focus on business expansion while the technology and backend operations are handled by the expert team of software engineers here at Seatlab.

Seatlab logo

10 Features Of Seatlab’s Theatre Ticketing System That Will Help Your Business Grow 

Ticketing platforms are evolving fast with almost 100% of all tickets being booked online owing to strict COVID guidelines issued by authorities across the globe. 

One of the top concerns for the ticketing industry right now is how to give a heightened customer experience while ensuring social distancing and compliance with health and safety policies at the venues.

Here are Seatlab’s top 10 features that will help your business grow.

Interactive Seating

Functionality offered: Interactive seat mapping and reservation are designed to help attendees choose and book the seats of their choice.

The seat picker tool gives multidirectional access to attendees to check their preferred seats, assigned seating, and the adjoining areas within the venue so that they can make a smart choice.

Owing to Covid, people are selective about how to behave amongst large crowds and this feature surely gives the customer an upper hand in enjoying the theatre while maintaining social distance.

Benefits for the business: This flexibility of selecting the seat of their choice offers a better experience to your attendees from the comfort of their homes.

Good customer service means an increased probability of repeat business.

Multiple Ticket Booking

Functionality offered: Multiple ticket booking allows you to showcase all the types of tickets you are offering for your event. Event attendees can book a single-day ticket, a multi-day ticket, season passes, ticket types, passes, general admission, VIP tickets, etc.

Benefits for the business: Offering the end user a choice of tickets is a great way to upsell their ticket purchase to more expensive options which, in turn, generates more revenue for you as a business and also offers more choice to your customer.

QR Code Scanning

Functionality offered: The software allows the users to scan the QR code of their ticket at the box office to check in and enjoy the performing arts once again. Once the ticket is scanned and verified, the individual will be marked as “checked-in” immediately on the software. 

Benefits for the business: Apart from offering speed and efficiency for theatre lovers when it comes to entering the venue, this feature helps businesses in managing sales and eliminates the risk of the same ticket being used twice.

No Upper Cap On Booking Fees

Functionality offered:  The software allows the business to charge a booking fee of their choice and it can be customised for every single event. 

Benefits for the business: You get to keep 100% of all custom booking fees you set when using the Seatlab theatre ticketing software, helping you to increase revenue. 

Order Management

Functionality offered: Having ticket order management in place means that you don’t have to manually assist the attendees in case they cancel their tickets and claim a refund, edit their details, or simply change the date. The organiser can also set the prices of the tickets based on supply and demand fundamentals. 

Benefits for the business:  A smart order management solution manages orders end-to-end for your attendees, freeing your time and resources to focus on more important business issues. 

Multiple Payment Gateways

Functionality offered: It is always good to give your attendees the option to choose their preferred payment method. Our intuitive and highly secure software enables multiple payment gateways to be integrated for attendees to choose from. To top it off, attendees can apply vouchers and discount coupons during checkout. 

Benefits for the business: Customer data security is of prime importance and this feature promotes trust in your brand when attendees can choose their preferred payment method.

Secure and Efficient Infrastructure

Functionality offered: Our software runs on high performing servers that guarantee 99.99% uptime, multiple data backups to fall back on and quick caching for an enhanced experience.

The software is GDPR (General Data Protection Regulation) compliant and stores customers’ personal information on encrypted servers. 

Benefits for the business: Seatlab’s efficient and secure infrastructure makes sure that traffic surges can be managed with ease without compromising uptime and data. This not only holds your brand in a better position in the market, but also helps in scaling operations and securing more business. 

Interactive Analytics

Functionality offered: The software captures data from multiple sources which can be used to find insights into the business. The data is shown in simple charts and graphics. 

Benefits for the business: Easily comprehensible data helps business managers to strategise better, manage resources and offer solutions focused on revenue generation, customer experience, inventory management and fast scalability.

White Label Solution

Functionality offered: A tailor-made software that boasts all the key features that are essential for your business and are decided based on the current market trends and the future needs of the industry.

Our white label solution allows you to have your own logo and colour scheme as well as a plethora of other customisations so that the platform fully aligns with your brand.

Benefits for the business: Having a custom made solution that is fully brandable is a cost-effective way of taking back control of the ticketing process.

Reap the benefits without the time and financial investment of developing your own platform from the ground up. 


Functionality offered: Seatlab’s theatre ticketing software is fully scalable and allows businesses to simultaneously sell a variety of tickets in any number on a single platform.

Benefits for the business:  The business can have multiple event organisers host multiple tickets at a time without any hiccups. 

These are some of the top features that Seatlab offers. We know that we grow only when you grow, and we are here to help you on that journey.

Crowd at a theatre

Seatlab’s Approach To Building Theatre Ticketing Software 

Here at Seatlab, we always put the customer first. Being in the event ticketing industry, we know the importance of speed, customer service and competitive pricing in helping to drive growth. Here is a six-step approach on how we develop software solutions for you. 

  1. Understand client goals

Every client comes to us with a different mindset and has a unique goal to achieve. As a customer-centric company, our team of experts understand your objectives, current and future business needs and help you achieve your goals. Once you’re onboard, we move to the next step. 

  1. Formulate a plan

All of the key features of our pricing plans are conveniently available to review on our website, ensuring transparency and empowering customers to make informed decisions. We understand that every venue and event has unique requirements, and that’s why we offer a range of pricing options to suit different needs and budgets.

Whether you’re a small community theatre or a large-scale entertainment venue, we have pricing options that cater to your capacity and expected ticket sales.

In addition to our pre-defined pricing plans, we also offer the opportunity for bespoke development. We understand that some venues may have specific needs that go beyond the standard feature set. In such cases, our team of experts works closely with clients to understand their needs and propose custom solutions.

When it comes to custom-built solutions, the pricing is determined based on several factors. Firstly, we consider the client’s specific needs and requirements, which may include advanced features, integrations with other systems, or specific customization requests. The complexity and scope of the project play a significant role in determining the pricing, as more intricate solutions may require additional development resources and expertise. Our pricing for custom-built solutions is always fair and competitive, providing exceptional value for the tailored features and functionalities that we deliver.

  1. Deploy the software

The next logical step is to deploy the software and integrate clients’ business models with it. The transition is smooth with no downtime.

The transition happens with key stakeholders from the client’s side being involved in the process so that there is minimum dependency post-delivery and software deployment. 

  1. After-sales service

A dedicated account manager and an in-house team are available for the client for any assistance they might need. The team ensures that the software is fully optimised and working as required.

Seatlab is Fully Responsive and Mobile Optimised

In today’s fast-paced world, where mobile devices have become an integral part of our lives, it is essential for ticketing systems and software to adapt to the changing needs of customers.

Seatlab, a leading ticketing solution, understands the significance of mobile accessibility and has prioritised creating a mobile-friendly experience for both patrons and venue operators. Here’s why Seatlab stands out as a mobile-friendly ticketing solution:

Seatlab employs a responsive design approach, ensuring that the ticketing platform seamlessly adapts to different screen sizes and resolutions. Whether customers access the ticketing system on a smartphone, tablet, or any other mobile device, they can enjoy a consistent and optimised user experience. The interface dynamically adjusts, providing intuitive navigation, clear visuals, and legible text, regardless of the device being used.

We excel as a mobile-friendly ticketing solution by embracing responsive design principles, offering mobile ticketing capabilities, providing a user-friendly interface optimised for mobile devices, delivering real-time availability and updates, integrating with mobile platforms, and enabling on-the-go box office management. By prioritising mobile accessibility, Seatlab enhances the ticketing experience for both patrons and venue operators, facilitating seamless transactions and ensuring convenience in an increasingly mobile-driven world.

Robust & reliable box office ticketing and theatre venue software

In the world of performing arts and live entertainment, ticketing plays a crucial role in the success of theatre venues. A well-designed and efficient ticketing system is vital for managing the sale of tickets, maintaining accurate audience records, and maximising revenue. The importance of good ticketing software for theatres cannot be overstated, as it provides numerous benefits that contribute to the overall success and smooth operation of the venue.

A reliable online ticketing system simplifies the ticket purchasing process for patrons. It allows them to conveniently browse available shows, select preferred seats, and complete transactions quickly and securely. An intuitive user interface and seamless online integration ensure a smooth ticket buying experience, reducing customer frustration and increasing the likelihood of repeat business.

Good ticketing software enhances the overall customer experience by offering various features that cater to the needs of theatre-goers. These features may include seat selection, real-time availability updates, accessible seating options, electronic ticket delivery, and the ability to view detailed show information.

By providing a user-friendly and efficient ticketing process, theatre venues can enhance customer satisfaction and increase attendance and loyalty.

Theatre venues can benefit greatly from a comprehensive box office management system integrated into their ticketing software.

This allows staff to handle ticket sales, exchanges, refunds, and other customer inquiries with ease. Advanced features like dynamic pricing, discount management, and promotional code integration enable venues to optimise revenue generation from online sales while maintaining control over pricing strategies.

Reliable ticketing software provides theatre venues with valuable insights into their audience base. By collecting and analysing data on ticket sales, demographics, and customer preferences, venues can make informed decisions regarding programming, marketing campaigns, and targeted promotions. This data-driven approach helps maximise ticket sales, optimise marketing efforts, and tailor the theatre experience to meet the demands of their audience.

A robust ticketing system ensures the secure handling of financial transactions, protecting both the venue and its patrons. Encryption protocols and compliance with industry standards safeguard sensitive customer information, including credit card details and personal data.

This not only fosters trust between the theatre venue event management and its patrons but also helps the venue comply with data protection regulations.

Good ticketing software should be easily integrated with other systems, such as CRM (Customer Relationship Management), marketing automation, and accounting software. Seamless integration allows for efficient data sharing, streamlined operations, and the ability to generate comprehensive reports. Moreover, the software should be scalable to accommodate the growth of the theatre venue, handling increased in ticket prices and volumes and expanding functionalities as needed.

Having robust and reliable ticketing systems and software is of paramount importance for theatre venues; it streamlines ticket sales, enhances the customer experience, facilitates efficient box office management, provides valuable data and analytics, ensures secure financial transactions, and allows for integration and scalability. By investing in a quality ticketing system, theatre venues can optimise their operations, manage ticket sales, increase revenue, and create a seamless experience for their patrons, thereby contributing to the overall success of the venue.


Seatlab takes pride in being one of the top companies in the UK to provide theatre ticketing software solutions.

Businesses can choose a customisable solution or pick a standard solution as per their needs.

Seatlab’s smart seating and smart ticketing algorithm allows event attendees to pick a seat of their choice whilst being venue compliant.

If you have any questions or would like to learn more about how Seatlab can revolutionise your ticketing experience, we encourage you to get in touch with us. Our team of experts is here to assist you and provide detailed insights into how Seatlab can meet your specific needs.

Whether you’re a theatre venue owner, event organiser, or simply seeking a seamless ticketing solution, we are committed to helping you navigate the world of ticketing with expertise and dedication. Contact us today, and let us outline exactly how Seatlab can help elevate your ticketing operations to new heights.

If you are looking for a custom-built ticketing solution or would like us to suggest a solution, do write to us at or call at +442033763006.

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