The events industry is thriving, which is great for event organisers, venue owners, promoters, and others involved in organising physical or virtual events. The increase in ticket sales also leads to more competition.
Using a white label ticketing platform provides a way to build customer loyalty and stand apart from competitors. You can boost brand awareness and grow your audience without having to build a ticketing platform from the ground up.
So, how do you find the right white label ticketing solutions? Use the following guide to compare options and discover the six top platforms with a white label ticketing offering.
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What Is White Labelling?
White labelling involves selling a product or service developed by a third party, but with your branding. White label products and services are common throughout a wide range of industries. A single manufacturer may produce a product that is distributed by a variety of retailers. Each retailer packages and markets the product differently, allowing them to retain their branding and logos.
White label products are often found on store shelves. However, the internet is also full of white label services. Many web hosting platforms are managed by third parties that maintain the hosting infrastructure for multiple hosts. Ticketing platforms are another example of a service where you can find white label solutions.
What Is a White Label Ticketing Platform?
A white label ticketing platform allows you to sell tickets online using technology provided by a third party. The ticket storefront is yours to customise. You can add your brand logo, colour scheme, and other identifying info to create a seamless customer experience.
A white label ticketing platform is perfect for:
- Launching a new ticketing business with minimal upfront investment
- Replacing or expanding an existing ticketing solution
- Gaining access to the latest ticketing technologies
- Maintaining your brand identity
White labelling allows you to sell tickets under your own brand without dealing with the infrastructure and costs of maintaining a ticketing platform.
If you are new to ticketing, white label ticketing solutions lower the barrier to entry. The cost of setting up an online ticketing business is much lower with a white label solution compared to building your own platform from the ground up.
You can use a white label product to replace or expand your existing ticketing solution. If your current platform can only handle a limited number of transactions at any given time, switching to a new white label platform may allow you to expand into new markets.
Using a white label service also gives you access to the latest ticketing technologies. As a third party is managing development and updates you’ll be able to incorporate emerging tech as it becomes available. Interactive seat mapping is a great example of a feature that comes as standard with our own platform that all of our clients can take advantage of to increase sales and boost revenue.
Promoting your brand is one of the main advantages of using a white label ticketing platform. You can maintain your company identity and grow your customer base, which should result in more ticket sales and a competitive edge. Let’s take a deeper, unbiased look into the top white label ticketing solutions currently on the market.
Top 6 White Label Ticketing Solutions
Here are six of the most recommended white label ticketing platforms.
1. Seatlab
Let’s start with ourselves, shall we?
Seatlab has been trusted by companies across the UK to provide both standard and white label event ticketing solutions. We also pride ourselves on offering one of the most flexible solutions on the market, thanks to a wide range of innovative features.
Main Features
Seatlab has an easy to navigate interface with a wealth of useful features. You can utilise the interactive seat mapping feature to let customers pick their seats and with smart seating, you can maximise profits and ensure no seats are left unsold.
Seatlab is a full e-ticketing solution. You can generate e-tickets that are instantly sent to customers’ email addresses, along with printing physical tickets if that’s something you’re interested in offering. QR code scanning is also available to streamline the check-in process.
Pros
- Includes a merchandising shop
- Is fully mobile optimised and responsive
- Supports multiple ticket types
- Can create custom booking fees to generate extra revenue
Competitive pricing plans
2. Nutickets
Nutickets is available in over 28 countries. The company allows you to plan, manage, and track events using its streamlined ticketing software.
Main Features
Nutickets offers a simplified ticketing solution, which is useful for those wanting to get up and running in minutes. You can sign up, create an event, and start selling tickets almost instantly.
As with most of the recommendations mentioned in this article, Nutickets allows you to customise event pages and ticket pages. However, the customizability of the interface is limited.
Pros
- Provides a streamlined interface
- Offers custom reporting
Cons
- Not the most affordable solution on this list
3. Front Gate Tickets
Front Gate Tickets was developed in 2017 by Ticketmaster. It is backed by one of the largest ticketing companies and offers a variety of services, including e-commerce and fulfilment.
Main Features
Front Gate Tickets is designed to cover all your event marketing and ticketing needs. You can rely on the company to handle every aspect of your ticket sales. Unfortunately, trying to manage events on your own is a bit of a challenge.
It is mostly recommended for those that prefer a more hands-off approach. You can pay a premium price and sit back as another company sells tickets to your events.
Pros
- Backed by Ticketmaster
- Has access to a buyer database with 100 million customers
- Includes detailed analytics
Cons
- Relatively steep service fees
4. TicketSauce
TicketSauce is a software company based in San Diego, California. However, the platform is available to customers throughout the UK and the rest of Europe.
Main Features
TicketSauce offers a comprehensive set of features, including the ability to run virtual events and create multiple ticket types. You can also create interactive seat maps, set up app-based check-in, and integrate a checkout page on your website.
TicketSauce also stands out for its customisation options. You can tailor the tickets and events page to suit your needs.
Pros
- Wide range of customisation options
- Interactive seat mapping and app-based check-ins
- Single-page checkout
Cons
- The variety of customisation can be confusing and you may end up paying a premium for features you do not need.
5. Tixserve
Tixserve is a digital ticketing platform that offers a white label solution. You can integrate the platform on your website or develop a branded mobile app.
Main Features
Compared to most of the previous recommendations, Tixserve provides fewer features. The interface is streamlined to help you quickly create events and start selling tickets. The platform is also entirely digital.
If you want to create physical tickets or live stream events, you may want to look elsewhere. Tixserve is mainly intended for those who want the simplest solution without any extra features or customisation options.
Pros
- Has easy-to-use interface for beginners
- Includes mobile commerce solutions
- Integrates with your website or a mobile app
Cons
- Lacks advanced features, such as smart seating
6. White Label Tickets
White Label Tickets was established in 2006 and is currently owned by Ticketpro. Along with white label ticketing, the company offers a range of complementary services, including graphic design, marketing, and call centre support.
Main Features
White Label Tickets can help you with just about every aspect of promoting an event. However, the ticketing platform can be confusing to navigate.
You can create a custom web portal or set up a call centre. The graphic designers at White Label Tickets can also help with the creation of custom RFID bracelets and personalised newsletters. Yet, the variety of extra services can quickly add up in cost.
Pros
- Includes a wide range of extra services
- Has over 15 years of experience
Cons
- One of the more expensive options
How to Compare the Best White Label Ticketing Solutions
Everyone has different needs when it comes to selling tickets, which is why you should compare options. Not all ticketing platforms provide the same features and benefits.
Some of the details to consider include:
- Cost
- Available features
- Integration options
- Security
The cost of white label services is likely one of your main concerns. As white label ticketing platforms remove all their own branding, you can expect to pay a bit more compared to a standard service. However, you gain complete control over the look of the events page, allowing you to reinforce your brand identity at every step.
The availability of features is another important consideration. Most white label ticketing platforms allow you to create events and embed ticket sales pages on your existing website. Yet, only a few options provide a comprehensive range of features. Interactive seat mapping, multiple ticket types, QR scanning, smart seating, and other innovative features are only available from a select few providers, such as Seatlab.
You should also ensure that the platform you select uses secure payment solutions, such as SSL 3D payments with Stripe integration. If you plan on marketing to customers in Europe, the transaction process must also comply with GDPR regulations.
If you want a ticketing solution that provides complete customisation, affordable prices, and secure payments, consider going with Seatlab. You gain access to the latest event ticketing technology and retain all customer data.
Seatlab provides a wider range of solutions for selling more tickets. You can use voucher codes, smart seating, and e-tickets to attract more attendees. Promoters can also view in-depth reports through a dashboard and have them sent directly to their inbox on a regular basis. Get in touch with the team at Seatlab to start setting up your next event today.
Start selling tickets online today!
Schedule a 30-Minute product demo with an expert Q&A
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