Depending on who you ask, tennis has been around in some form since either the 11th century or the 1870s.

It’s believed that a primitive version of the game was invented in 11th century France called “jeu de paume” or “game of the palm” translated into English. The name comes from its origins where a ball would be hit between opponents using the palm of their hands. 

But it was in England during the 1870s that the game was formed into something more recognisable as the tennis millions of people know today. The game’s rulebook was created and the first ever Wimbledon tennis tournament was held in 1877.

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In the years between the 11th century and the 1870s, a few of the game’s mainstays were introduced such as the development of rackets and its unique scoring system. But, undoubtedly, it became what we know as tennis today in England. 

Although the sport does hang on to one aspect of its French roots, its name.

Tennis comes from the French word “tenez” which means “here it comes”. A word that would be shouted to the opposing playing when the ball was served. 

Tennis in the modern world

Behind football, cricket and hockey, tennis is the fourth most popular sport in the world today. There are an estimated 1.2 billion people who play it in some form worldwide, mainly in developed countries.

And its popularity is growing. 

In 2011, Chinese tennis player Li Na won the French Open and in 2014 she went on to win the Australian Open. Her success exploded tennis’ popularity in China and introduced the game to its population of 1.4 billion. Since then, more and more people are playing and watching tennis than ever before. Since 1988, the number of people in China who play tennis has increased by 1400%.

With growing numbers both in terms of players and spectators, more and more tennis games and tournaments are taking place. So it’s no surprise that having the infrastructure to support such numbers is critical to organisers and promoters. 

That’s where our tennis ticketing software comes in. 

About our tennis ticketing software

We provide a complete solution that encompasses every aspect of the ticketing process. From online ticket sales and ticket issuance, through to ticket scanning and stadium admission, it’s all taken care of.

We’ve taken the time to make sure our ticketing solution serves all sports and industries, but let us explain why it’s perfectly suited specifically to tennis.

Support multiple ticket types

Tennis tickets are not all created equal. There are different prices, different seating, season passes and more. Often different ticket types will need to be combined into one. For example, a season pass and VIP court-side seating. With our ticketing system, you can issue as many different ticket types as you can think of and allow them to be merged into an almost infinite number of combinations. 

Talking about different seating zones brings us on to our next feature, the interactive seat map.

Interactive seat mapping 

We can map out your grandstands so that your customers can explore the venue online before purchasing tickets. Whether they are looking for court-side seats to get them as close to the action as possible or budget-friendly options, they can find them quickly and easily.

Another advantage of our interactive seat map feature is that it increases the average ticket sale price. Data from past clients indicates that people are more inclined to purchase higher-priced tickets than they had intended to when they have the option to explore the venue virtually. 

Interactive seat maps allow different seating zones and individual seats to be selected, displaying important information that will help the buyer make an informed decision. 

As an optional extra, we even have the ability to show what the view from each seat is like. 

Optimised for mobile

No good tennis ticketing software would be complete without being fully responsive and optimised for mobile. More internet users are browsing on mobile devices than ever before. So making sure mobile users can purchase tennis tickets from their smart devices was one of our top priorities.

The platform’s mobile UX has been rigorously tested to make sure that it performs at its peak ability every time. No matter the device or volume of traffic, it will never let you down. 

In fact, we guarantee 99.99% uptime. And that guarantee extends to all user interfaces whether that’s mobile or not. 

Increase revenue by setting custom booking fees

You can set your own booking fees for events that you get to keep. By doing this, it gives you the opportunity to not only increase your revenue without increasing the ticket price but also recuperate the initial setup fee.

The percentage of the each ticket we collect is the lowest in the industry and far less than our competitors.

It’s a way of rewarding tennis promoters and venue owners for selling more tickets instead of using the opportunity to take more money from them.

In-depth reporting

Get an overview of how the ticket selling process is going with our clean and clutter-free reporting dashboard.

You’ll get an overview of things like total revenue, booking fees, number of tickets sold, customer demographics, popular events and much much more.

And you’ll be able to access that information quickly.

The reporting dashboard isn’t the only place where you can get all of the data you need to assess the effectiveness of your sales strategies though.

You can choose to have it emailed to you on a daily, weekly or monthly basis as well as export it in its raw format so you can create your own presentations if you so wish.

See what our tennis ticketing software can do for yourself

It’s all well and good hearing us say how great our tennis ticketing software is.

But you should really see for yourself.

If you want to get a hands-on feel for what it can do then you have two option.

First, you can book a demo by clicking here and filling out the form. You’ll get access to our demo site that features everything we have talked about in this article and more. For a full list of feature, click here.

The second option is to just get in touch with the team using the contact details at the bottom of this page. We’ll discuss your own needs and formulate a plan that is customised to meet them.

We don’t believe that one single solution is right for everyone. That’s why we are dedicated to getting to know your ticketing needs and working around them.

Likewise on the technical side of thing. We can develop and implement almost any additional functionality you can think of if needed.

So book a demo, get in touch and let us show you why we are the industry-leading sports ticketing solution for tennis venues.

Start selling tickets online today!

Schedule a 30-Minute product demo with an expert Q&A